Based off early user research, we formed core objectives that the product had to facilitate. Klip would primarily cater to a large demographic with mature, family-oriented groups as a primary target. It was important to keep the product as accessible and intuitive as possible to remove any rough edges that could get in the way of the user goal, i.e. telling their stories.
Developed as an MVP we had to deep dive into the core functionality and to meet business goals. Our solution was formed around simplifying the video recording and sharing experience so that anyone can create a beautiful video in minutes.
You can choose a question pack/theme for your video. These packs included question prompts that will guide the story. Each prompt response is then automatically stitched into a short video removing any editing skills required to create an impactful viewing experience. These videos can then be shared with people with in your circle.
