Based on early user research, we established key objectives that the product needed to address. Klip was designed to appeal to a broad audience, with a focus on mature, family-oriented groups as the primary target. The goal was to make the product as accessible and intuitive as possible, ensuring there were no obstacles that could hinder users from achieving their main goal: sharing their stories.
Built as an MVP, we focused on refining the core functionality to meet key business goals. Our solution centers around simplifying the video creation and sharing process, allowing anyone to produce a stunning video in just minutes.
Users can select from a range of question packs or themes, each offering prompts to guide the narrative. Responses to each prompt are automatically stitched together into a cohesive short video, eliminating the need for any editing skills. The finished video can then be shared effortlessly with people in your circle, creating a seamless and engaging viewing experience.
